HomeBlogArchive: slocumstudio

Author: slocumstudio

4 TIPS FOR A SUCCESSFUL ONLINE BUSINESS, Slocum Studio, Dartmouth, MA

4 tips for a successful online business

It’s pretty often that we receive a call or an email from someone wanting to start a new online business. And what are the first words we usually hear from these entrepreneurs? It starts off like this:

  I’ve built up all this knowledge over the years now is the time to put it to use and start something online.

Have you been thinking of starting something online? In this post, we write about what you can expect when starting your own online business. We’ll look at your life experience, brand identity and how to build on yours. This should take about 3 minutes to read.

Translate your Knowledge to content

Have you’ve been running your own business? Maybe a brick and mortar location, home-based, or maybe you’re a professional working for a large corporation. Whichever it is, if you’ve been doing it for a while you’ve most likely gained a good amount of knowledge in your field or profession. I’m sure you’ve heard the phrase- knowledge is power, but what good is the knowledge if it stays in your head? I’d rather you think,  knowledge is power when you share what you know. F’rinstance as in blog content, video, or social media. This accumulated knowledge will also help with running your new business.

People consume content usually to help solve problems that they may have. Or, they’re interested in the product or service details that you offer. They’re looking for answers to their questions-  if your content offers solutions or answers to their problems then there may be a good chance that the reader will interact with you, ask for an opinion, come back to read more etc. It might help you to read a past blog post on Editing, Publishing, and writing tools for WordPress. 

People don’t care much about the specs on a hand drill- they just want the 4″ hole that the drill makes. 

To be an online success yourself selling a product or service you need to provide the help, you need to provide answers to those burning questions, (the 4″ hole) that people may have. A blog on your website is where this knowledge base lives. It can be text, produced as a video or an audio file it really doesn’t matter that much. People will perceive you as credible, knowledgeable and as a valued resource when you offer content that is relative.

Continue Reading

HOW CUSTOMERS CAN HELP YOU MARKET YOUR BUSINESS
Why you need a FAQs page

Why you need a FAQs page

The other day I went shopping for a shower head.  I wanted to see if my shower head, a Moen product, was still under warranty. Since the manufacturer mission statement reads: “Buy it for looks buy it for life”, I thought I would search the Moen website first. I learned something to— Why you need a FAQs page.

In this post, Why you need a FAQs page- you’ll learn about all of the main points to help you build a good FAQ’s page. There are examples and checklists to guide you. This is about a 5 to 6 minute read.

Moen’s FAQs page.

Why you need a FAQ page

Continue Reading

Turning instagram followers into buyers of your product or service

Turning Instagram followers into buyers of your product or service

If you’re a user of Instagram then you know it only allows you to link to 1 website or page in your profile’s description (unless you’re paying for ads).

This limits your company’s ability to promote a sale, at least by traditional methods. There are those rare cases where some Instagrammers are making some serious money just by posting selfies.

The truth is it is a gradual process when it comes to building your brand on Instagram.

MarketingProfs published a post that highlights some interesting statistics when it comes to Instagram users. You might find some of these stats helpful in the list below, with your own marketing efforts.

Continue Reading

Homepage designs that are SEO friendly

Homepage designs that are SEO friendly

Building a website for yourself or having it built for you requires thought and planning.

This article covers what you should know to make Homepage designs that are SEO friendly and help convert lookers into potential clients.

You’ve probably read these terms before: on-page optimization, keywords and SEO. The basics of SEO is the use of keywords and copy. Search engines look for this information so they can refer users to websites with the most relevant content.

Continue Reading

Week in WordPress official episodes + iTunes

Ok it seems there’s a bit of confusion because we stareted Week in WordPress with episode 0.

Back then we were just dipping our toe’s in the water to gauge the temperature. Sure enough it was warm and we dove in.

That said, now that we’re on iTunes, the episode #’s do not match up because we put up the “real number 1 first”. So for here on out and including YouTube we’ll make sure the numbers sync.

Without further delay, here’s episode 11!

Continue Reading

Week in WordPress episode 8

This week’s episode really delivers on the heroics. 

Some might say it’s uncanny. Pay attention or it might go by in a Flash!

Ok, enough of the super hero cliches.

Today we’re joined by Brian Krogsgard of Poststat.us and Thomas Griffin of Soliloquy slider to recap this week’s hottest WordPress news. We’re covering all of the #DramaPress surrounding some recent “masked men” on the WordPress scene and much more.

On to the show!

Continue Reading

Week in WordPress Episode 7

It’s like Christmas in August!

So much great news this week surrounding what came of WordCamp San Francisco, The release of WordPress 3.6 and so much more within the community.

Our first special co-host this week is Eric Hamm of CobaltApps.com which I also had a chance to interview over on the Matt Report podcast. The second host that seems to need to introduction, Jeff Chander our acting WordPress correspondent from WPTavern.com 🙂

On to the show!

Continue Reading

Week in WordPress episode 5

Lots of news about WordPress news this week!

Today we talk about the closing of one popular WordPress news site as another steps into the spotlight. We’ll also cover some of the security concerns surrounding WordPress and other major milestone’s throughout the industry.

Sit back, relax and enjoy episode 5!

Continue Reading