It’s pretty often that we receive a call or an email from someone wanting to start a new online business. And what are the first words we usually hear from these entrepreneurs? It starts off like this:
I’ve built up all this knowledge over the years now is the time to put it to use and start something online.
Have you been thinking of starting something online? In this post, we write about what you can expect when starting your own online business. We’ll look at your life experience, brand identity and how to build on yours. This should take about 3 minutes to read.
Translate your Knowledge to content
Have you’ve been running your own business? Maybe a brick and mortar location, home-based, or maybe you’re a professional working for a large corporation. Whichever it is, if you’ve been doing it for a while you’ve most likely gained a good amount of knowledge in your field or profession. I’m sure you’ve heard the phrase- knowledge is power, but what good is the knowledge if it stays in your head? I’d rather you think, knowledge is power when you share what you know. F’rinstance as in blog content, video, or social media. This accumulated knowledge will also help with running your new business.
People consume content usually to help solve problems that they may have. Or, they’re interested in the product or service details that you offer. They’re looking for answers to their questions- if your content offers solutions or answers to their problems then there may be a good chance that the reader will interact with you, ask for an opinion, come back to read more etc. It might help you to read a past blog post on Editing, Publishing, and writing tools for WordPress.
People don’t care much about the specs on a hand drill- they just want the 4″ hole that the drill makes.
To be an online success yourself selling a product or service you need to provide the help, you need to provide answers to those burning questions, (the 4″ hole) that people may have. A blog on your website is where this knowledge base lives. It can be text, produced as a video or an audio file it really doesn’t matter that much. People will perceive you as credible, knowledgeable and as a valued resource when you offer content that is relative.