Why Slocum Design Studio?

• Where other web designers are great at building you a website, they might not have a strong SEO staff to support your goals.
• Some developers can put together a really smart app, but they don’t have an inbound marketing team to help you deliver it to your market.
• Marketing or PR firms often do not have the designers or developers in house to produce for the proper mediums.

You can trust the professional team at Slocum Studio to blue print, create, and support a successful Digital Media strategy.

The 4C4M process of a Digtial Media strategy

• Content
• Community
• Communication
• Commerce
• Monetization
• Movement
• Management
• Measurement

Digital Media strategies can be big or small. Let Slocum Design Studio work with your team or company to produce a successful plan!

As an example you can now spread your message across various platforms and media types including  cds, dvds, portable devices, tv networks and the web.

But as important as this new media type is you still have to know where and when to use it. We’ve spent years marketing in various market areas, we know what works and what doesn’t and when to jump in!

We know the cost of productions, understand the bottom line and that you need to see results. So although we spend time with the creative aspects of your project, we also have an eye on delivering your message effectively and making sure we connect with your audience.

Slocum Design Studio can manage the entire project, from script development and the acquisition of raw footage at just about any location, right through the editing phase and on to final duplication and distribution on DVD, CD-ROM, or the Internet. Our video studio is located in Dartmouth, Massachusetts.

Video and film services provided:

• HD Commercials
• Webinars
• Screencasts
• Interviews
• Short films
• Instructional Videos
• Sales & Marketing Presentations
• DVD Duplication
• Training Videos
• Product Demonstrations
• Construction – Time Lapse
• Meeting Openers
• Public Relations
• Trade Shows
• Concept Development
• Graphics Animation, Actors, Narrators, Script Writers, etc.

Some of the equipment we travel with:

• Multiple Nikon camera bodies
• Multiple Lenses
• Hansel Lighting packs
• 1200 Watt high speed light heads
• Portable strobes with remote transmitters
• Canvas backdrops with pole supports

Capturing your idea, message or product is the cornerstone for great marketing.

In-studio photography includes:

• Portraits
• Pets
• Product
• Aerial
• Real Estate
• Yachts
• Events
• Weddings
• Sports
• Travel
• Commercial
• Corporate
• Beach Photography
• Rights of Passage

Business cards

Slocum Studio can produce stunning business cards directly from the same great identity our team designs for you. Today, a business card has more information than ever attached to it. When we develop your business cards we strategically layout your identity, web site, e-mail address, and social media links. Slocum Studio has direct partnerships with local printers – there are infinite types of cards that can be produced. Contact us today for more information!

Do it right the first time. It’s not just a card – it’s a sign above your head!

Sometimes it’s all a person has to make a sale, first impression or land a job. Slocum Studio knows what it takes to get results – let us show you today!

Brochures, posters and signs

Broadcasting your product, service or message is important. Fundamental mediums like brochures, posters and signs are essential for getting the word out. Slocum Studio places the same emphasis on these as we do our business card designs. We know it’s important that your audience is able to identify what your broadcasting. We can produce all shapes and sizes of posters and signs that get results. Contact us today for more information!

Envelopes and letterhead

Quality envelopes and letterhead branded with your identity are very powerful for first impression deals. The feeling of crisp ivory envelopes and generous paper stock proves your worth doing business with. Slocum Studio can provide this professional package along with your business cards, brochures and even DVD album covers. Contact us today for more information!

Is spending more for a better paper envelope a good idea for my company?

Slocum Studio can help you analyze your target market. We have solutions for every budget and can accommodate you with a great product!

Before you get started with your print material:

• Do you have a well designed identity?
• Is your web site getting results?
• Will your e-commerce site handle the direct traffic?
• Are your products properly photographed and displayed in high-def video?
• Can your customers reach you through social media outlets?

WordPress is the world’s most popular web software to develop blogs and beautiful websites. Commonly known as a Content Management System, WordPress allows the developer and designer to build websites that work for you.

If you’re planning on redesigning your existing website, launch a new one, or start a blog make the right choice with WordPress.

Content management what?

A CMS or Content Management System.

What it means to you:

• Edit your website without any special software
• Give yourself or others access to control content
• Create, delete, or modify your web pages through a browser
• Write blog posts
• Upload and manage online photo galleries
• Have an online event calendar
• Create contact forms
• Powerful SEO features
• That’s just scratching the surface with what you can do with WordPress. If you invest in a WordPress powered blog or website, it’s sure to stand you the test of time and grow as you need it to.

What Can I Do With WordPress?

Your opportunity with WordPress is nearly unlimited. Slocum Design Studio can develop a simple blog or a feature rich web application using WordPress. Let’s take a look at some common uses.

WordPress is great for websites

WordPress is awesome for building great websites. Features like being able to edit your own web pages without special software and make changes whenever you want is one of the most sought after features. From there, you can create your own online photo galleries, event calendars, and contact forms.

WordPress is great for blogging

Let’s face it, we all have something to write about. In either your business, passion, or personal life – you can tell a story. WordPress can help you get there with powerful blogging features. So what are you waiting for? Start blogging!

WordPress is great for e-commerce

Are you a small business looking to sell your product online? WordPress is a great start to your e-commerce presence. Build a beautiful site around a listing of your products and manage them all from one control panel.

How Does It Work? Easy as 1-2-3

1. Use your browser as your dashboard

With no special software required, access your WordPress dashboard straight from your browser. The Dashboard will give you a complete overview of pages, posts, comments, visits to your site, and more. Control the most powerful web software by simply logging in.

2. Create pages, write blog posts, and upload photos

Now that you’re in, it’s time to start creating content. With WordPress, it couldn’t be any simpler. Pages, posts, and photos (media) are all clearly organized and presented to you. If you can use Microsoft Word, you can use the WordPress editor. Familiar font choices, styles, and attachment features that have become standard across the web.

3. Publish

With a click of a button, your content is published to the world. No need to call your web guy, export from a word processor, or copy/paste from an e-mail. You have the power to publish or delete whenever you want.

What can Slocum Studio host for you?

• Custom designed blogs
• Custom designed portfolios
• Custom designed web sites
• Content Management Systems
• E-Commerce packages
• Dedicated custom applications

What is branding?

There are a lot of ways to define a brand. We work with you to define your brand’s true mission, who your audience is, and what you represent in the marketplace. A brand is not just defined with images and colors – it’s defined by your audience and how they perceive you. Slocum Design Studio’s calculated approach takes all the important aspects of branding, logo creation, and identity into account for the best possible product.

One of our favorite brands is Apple computer.

Their brand is much more than just the Apple logo. Everything they do represents quality and precision. From their product packaging to their mobile software the consumer is immersed in the Apple brand.

Slocum Design Studio strives to help you achieve the same level of branding as the top companies in the world.

What is identity?

If you’re looking to compete in your business, you need more than just a logo. You need an identity that connects the dots of your brand.

• A Logo (The symbol of the entire identity & brand)
• Stationery (Letterhead + business card + envelopes, etc.)
• Marketing Collateral (Flyers, brochures, books, websites, etc.)
• Products & Packaging (Products sold and the packaging in which they come in)
• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design)
• Messages & Actions (Messages conveyed via indirect or direct modes of communication)
• Other Communication (Audio, smell, touch, etc.)
• Anything visual that represents the business.

What is a logo?

What most people start with, we end with. After careful thought into your brand and where your identity will exist, Slocum Design Studio will create a perfect logo to represent your brand identity.

The logo acts as your mascot, mark, symbol, or signature of the brand. Slocum Design Studio logo’s deliver the perfect representation of your company or cause meaning in the market place. We design logos that create memorable and recognizable moments for your audience.

When will my company become a brand?

Our brand intention is not always achieved by what we design, rather it’s sometimes predetermined by what the viewer perceives in the design or from past visual interaction. This is why it is so important to drill down the design concept early in the product or company development stage. Slocum Studio designs with purpose and good sound reasoning. We like to keep it simple and easy to understand. We take small ideas and make them look big – take big ideas and streamline them into clean concise concepts.

Slocum Design Studio provides submission, advertising, and marketing services on social media websites for our clients.

Our services include:

• Copywriting
• Social Media strategy
• Implementation guidelines
• Video production & editing
• Press release distribution
• Software recommendations
• Social media audit
• Competitive analysis
• Social media page branding
• Social bookmarking and linking
• Blogging services
• Community monitoring

Training

Are you looking to learn more about how to be successful with social media? Perhaps you’re head of marketing for a company that is looking to dive into using Facebook for outreach and marketing? Slocum Studio is well equipped to train you or your department on the best practices of running a successful social media campaign.

We pride ourselves in providing strong and comprehensive white hat SEO best practices for our clients. We have a proven system that delivers results from local search marketing to global search engine optimization. We can produce monthly audits, strategies, maintenance, and support plans for your specific goals. Trust our team to help you get found on Google, Bing, and Yahoo!.

Audits

Before an SEO strategy can begin, you need a thorough and comprensive audit of your web property. An audit will produce an outline of more immediate actionable items, to long tail goals we intend to reach with you. Our team of SEO thought leaders will provide a presentation and a checklist for your team to use for the upcoming months of improving your SEO standing.

Organic Search Audits

Identify on-site and off-site issues that may be directly affecting your visibility in the SERPs (Search Engine Results Pages) and leading to a decrease in overall site traffic & conversions. We analyze all necessary information for different areas of focus, including analytics, keyword research, SERP visibility, site indexing, architecture, and competitive backlink audits.

Social Media Audits

Identify areas where your social media follower growth and engagement might be limited, and where your profiles can be optimized to allow & encourage maximum fan growth. Locating growth potential is extremely important because your social presence is vital to encouraging conversation and engagement, which ultimately leads to brand advocates and conversions.

Strategy Development

After a proper web site SEO audit, the Slocum Design team can blue print print of actionable items to increase your SEO visibility. Strategies range from 6 months to many years depending on the nature of your market and goals.

Organic Search Strategy

We design organic search strategies using a combination of tactics to communicate your brand’s quality and relevant to major search engines. We carefully design a plan to increase online exposure and traffic through proven techniques including site architecture crafting, website/microsite development, content creation and promotion, link building and blogger outreach. We take a fully integrated approach to search that spans across all areas of our services to obtain natural and extremely relevant links, mentions, and increase visibility in the SERPs.

Social Media Strategy

Increase brand awareness and develop deeper relationships with your target audience with our innovative approach to building social communities.

SEO White glove support

There’s a lot that goes into your successful SEO strategy, we’re here to help. If you do not have the in house talent or time to execute the actionable items, we can do this for you. By assigning a SEO thought leader from our team, they will work with you on reporting monthly audits, traffic reports, and content recommendations.

Training

If you have an in house team or might not have the monthly budget for White Glove support – Slocum can train your staff. We can provide monthly webinars or in person counsel to help you maintain this top notch strategy.