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How and why you should use long tail keywords in 2014

…or, how to become a writer for Jeopardy

Jeopardy is a truly unique show. It is the only show I know that phrases it’s questions in the form of answers, and vice versa. The contestant receives the answer to a question and must solve the puzzle by providing the originally intended question to the host.

It is this element of the game that makes it unique and has provided all of us with hours of entertainment. We also consume knowledge through watching the show that we may call back later in life.

Why does this matter for web and specifically content marketing?

Heading into 2014, this mentality of “answer first” is going to play a major role in the world of content marketing. Long tail keywords are going to be the captains of this new movement.

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