Fairhaven, Massachusetts firm AJW Performance (established in 2005 as a one-stop shop for the Subaru vehicular tuner market) has undergone a radical web design, brand identity, and e-commerce transformation, thanks to Slocum Design Studio.
AJW Performance, which recently opened a brand new facility for both stocking tuning products and working on customers’ vehicles, ran a well-known e-commerce store. However, there were some key e-commerce functions that AJW Performance was lacking; that is, until Slocum Design Studio web developers investigated and identified the issues, and made the appropriate changes. AJW Performance can now interact with their e-commerce shop, sell more products and better service their customers.
In addition, Slocum Design Studio is also responsible for designing AJW Performance’s new sister web site. The new AJWPerformance.com includes vital information about their services, featured products, and company history. Slocum also is responsible for branding AJW Performance’s new online e-commerce shop, which considerably increased consumer appeal.
To ensure AJW Performance is able to continue updating their web content regularly, they have signed up for Content Management System (CMS) services. This includes the ability for AJW Performance to post news items, images of new products, and other miscellaneous information through their web site, without the interaction of the studio.
Not surprisingly, AJW Performance’s relationship with Slocum Design Studio goes further than the web design, e-commerce solutions, and brand identity. In an effort to increase visibility to potential customers, Slocum will eventually assist AJW Performance in shooting, editing, and producing high-definition video for integration into AJWPerformance.com.