Category: Blog

Turning Instagram followers into buyers

If you’re a user of Instagram then you know it only allows you to link to 1 website or page in your profile’s description (unless you’re paying for ads).

This limits your company’s ability to promote a sale, at least by traditional methods. There are those rare cases where some Instagrammers are making some serious money just by posting selfies. This post Turning Instagram followers into buyers is about a three-minute read.

The truth is it is a gradual process when it comes to building your brand on Instagram.

Some interesting statistics when it comes to Instagram users. You might find some of these stats helpful in the list below, with your own marketing efforts. This post has been updated in the first quarter of 2020.

May 30, 2017 slocumstudio 0

Homepage designs that are SEO friendly

Building a website for yourself or having it built for you requires thought and planning. Homepage designs that are SEO friendly will guide you through the process.

(revised April 2, 2019)
This article covers what you should know to make Homepage designs that are SEO friendly and help convert lookers into potential clients.

You’ve probably read these terms before on-page optimization, keywords, and SEO. The basics of SEO is the use of keywords and copy. Search engines look for this information so they can refer users to websites with the most relevant content.

May 9, 2017 slocumstudio 0

9 Lessons learned while creating a WordPress app

We recently created a WordPress app for one of our clients. With this and our past experience in the field of WordPress app and SaaS development, we thought it would be fair to share our knowledge. There are quite a few lessons we learned while building WordPress apps. Here are nine of them.

June 15, 2015 Dan Zarzycki 0

You Don’t Need an iPhone App

Your marketing director is thinking like a fourteen-year-old. “We need to go mobile to sustain our business. We need an iPhone app!”

The only problem with this statement? Nobody on your team knows how to develop an iPhone app. Heck, everyone on your team might be using Android phones and wouldn’t know where to begin.

But the most important way to solve this problem isn’t too think about HOW to develop an iPhone app for your business. The goal is to ask WHY you are developing an iPhone app. This article discusses the advantages of developing a fresh website on the WordPress platform versus developing a mobile phone app.

August 26, 2014 Dan Zarzycki 0

Welcome to the New Slocum Studio

Slocum Studio has been around for years, providing quality websites to our clients all while giving back to the WordPress community in which we are rooted. Our team has free themes and plugins in the WordPress repository, and our PressThis YouTube series compares plugins and themes so that new WordPress developers have a place to go for advice.

With all of this experience assisting others, we decided that it was time for a change in focus and philosophy.

Read to find out how Slocum Studio has become the best WordPress development studio to meet any need and budget.

July 8, 2014 Dan Zarzycki 0

Should I put images in my email campaign?

A commonly asked question by the clients who use our website and email services is, “Should I put images in my email campaign?”

It’s a good question. There are always discussions about the necessity and function of images on an email campaign.

Images SHOULD be put in email campaigns to spice up the flow of the message and give people a big call to action.

But there are some things you should take into consideration before putting images in that next email campaign.

December 13, 2013 Dan Zarzycki 0

5 SEO tips and tools to elevate your local business

You may also be interested in this article: Blogging and SEO the Nuts and Bolts

Search Engine Optimization (SEO) is forever changing in the global space.

Somebody practices bad linking or goes around spamming comments and ruins the experience for everyone else. Google slaps them with a penalty and then changes their system so that others cannot repeat the crime.

From the above story, you might think that SEO and content marketing is super competitive. You would be right.

But you also might not realize that optimizing your website is more attainable for a local business than an international one. There are tools and tips out there to maximize a website for the smaller target you are trying to reach. Read to find out more!

December 10, 2013 Dan Zarzycki 0

How and why you should use long tail keywords in 2014

…or, how to become a writer for Jeopardy

Jeopardy is a truly unique show. It is the only show I know that phrases it’s questions in the form of answers, and vice versa. The contestant receives the answer to a question and must solve the puzzle by providing the originally intended question to the host.

It is this element of the game that makes it unique and has provided all of us with hours of entertainment. We also consume knowledge through watching the show that we may call back later in life.

Why does this matter for web and specifically content marketing?

Heading into 2014, this mentality of “answer first” is going to play a major role in the world of content marketing. Long tail keywords are going to be the captains of this new movement.

November 29, 2013 Dan Zarzycki 0

What is the Best WordPress Theme Framework?

Coming into WordPress can be a daunting thing. For many people, the thought is to grab a theme and get going, until you start to discover that you need more ease of use.

If you do not code and want a good solution for your own business or for your clients, you can typically go one of two ways.

Grab a WordPress theme framework with ease of use.
Buy a clean theme and download plugins that will simply work.

Let’s explore some of the major players in the WordPress theme framework game and explore those options, as well as take a look at what can be done with a clean theme.

November 26, 2013 Dan Zarzycki 0

Week in WordPress Episode 20

Today’s cast is a large one. (and that’s not just because we have FAT Media on the line today!)

In this episode of Week in WordPress, we talk about Crowd Favorite, WordPress 3.8 beta 1 being released, and WordPress Twenty Fourteen theme coming to the masses of WordPress.org users.

The guests joining Matt and Scott today are:

Carrie Dils
Garrett Moon of TodayMade (creators of CoSchedule)
Steven Word of Oomph
Robert Neu of FAT Media

November 22, 2013 Dan Zarzycki 0