Blog - Slocum Design Studio
e-commerce-sales

E-commerce sales to hit $1 trillion in 3Q22: This is why you need to beef up your Online Sales by (2023)

Author Bio: Mark Medeiros is a “jack of all trades” and the founder of Slocum Studio. He loves photography, nature, and kayaking on the river. Mark enjoys blogging, online marketing, and his clients. Who’s doing this write-up anyway:) If you own an e-commerce website or are interested in online sales, this post provides much information. These […]

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Small business help

You’re Not Imagining It: Small Business is Tough. Here’s Help.

Starting a small business is an exciting venture, but it’s also challenging. I know this from experience. Some of my businesses were successful, and others were not. This is why I made this post on Small Business Help. From securing funding to understanding market dynamics, small business owners often grapple with everyday obstacles that can

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Boosting Conversion Rates in Healthcare: Debunking Common Myths and Effective Strategies

This post discusses healthcare conversion rates (CVRs) in the health and wellness industry.  You’ve probably heard a few myths about what drives conversions; many healthcare providers fall victim to common misconceptions about boosting conversion rates.  Let’s focus on what truly matters—actionable strategies to enhance your online presence and drive patient acquisition. A robust online presence

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local SEO strategies

Boost Local Sales: Simple Strategies for Local Search Engine Optimization (SEO)

In today’s digital age, having a strong online presence is crucial, especially for local businesses looking to attract nearby customers. Local SEO strategies are necessary to survive or steal in your market area. Local Search Engine Optimization (SEO) is about making your business visible in geographically related searches, a goldmine for attracting foot traffic and

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enhance conversion rates

The Role of Content Marketing in Enhancing CVR

In digital marketing, Conversion Rate (CVR) is a critical metric that helps marketers assess the effectiveness of their campaigns and strategies, particularly in their efforts to enhance conversion rates. In my experience at Slocum Studio over the last 15 years, clients aren’t interested in only nice, clean design. They want their websites to perform. They

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5 Easy Wins for Your Business Website

5 Easy Wins for Your Small Business Website (That Take Less Than 30 Minutes)

Optimizing your small business website doesn’t have to be a daunting, time-consuming task. I chose these 5 Easy Wins for Your Small Business Website because I see them as the most common ones my clients have trouble doing.  In fact, several impactful tweaks you can make in less than 30 minutes can significantly enhance your

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food photography matters

Why Good Restaurant Food Photography Matters for Your Business

In the competitive restaurant industry, first impressions matter; the first impression is often visual. This is why good food photography matters for your business. High-quality, mouth-watering images can entice potential diners, enhance your brand’s identity, and set you apart from competitors. With the rise of social media platforms like Instagram and Facebook, stunning food photos are more important

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Decibels & Dollars: Crafting a Sound Strategy for Car Audio Online Store Success in 2024

Increasing Preference for High-End Audio Systems Expected to Propel Market Growth Please note: Some of the links in this post are affiliate links, and at no additional cost, we may earn a commission if you make a purchase. Urban traffic congestion, particularly in major cities, is extending the time drivers and passengers spend in their

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Journey through Modern Web Development

Journey through Modern Web Development and Design: Six Feature Areas

Journey through Modern Web Development and Design Embarking on the journey of modern web development and design is like exploring a digital jungle bursting with evolving technologies and ever-shifting design trends. All those shiny tools that you want to have but may not need! Gone are the days when web pages were static entities, displaying

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