Blog Archives - Slocum Design Studio

Beyond the Basics: Measuring & Boosting Your Conversion Rate for Better ROI

1 Comment / Blog, Marketing Tips, ROI Strategy / By slocumstudio

Introduction Many business owners create content, launch ads, and sell products or services without knowing how well their marketing efforts perform. We educate you and provide a plan to increase your conversion rate for better ROI. This is where conversion rate tracking becomes crucial. Understanding and optimizing your conversion rate can mean the difference between […]

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Generative AI Tools Every Business Should Know in 2025

1 Comment / Blog, Technology / By slocumstudio

Generative AI rapidly reshapes the business landscape, providing innovative solutions that save time, enhance creativity, and drive efficiency. In this article, we write about AI Tools Every Business Should Know. More now than ever, businesses are relying on advanced technologies, and generative AI tools are becoming essential for staying competitive. We use these tools in

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You’re Not Imagining It: Small Business is Tough. Here’s Help.

2 Comments / Blog, Content Marketing, Marketing Tips / By Mark

Mark Medeiros founded Slocum Studio, a creative agency specializing in web design, development, and digital marketing. A true “jack of all trades,” Mark’s passions include photography, nature, and kayaking on the river. He brings a love for blogging and online marketing to every project, always focused on helping clients succeed. And hey, who’s writing this

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Marketing conversion rate in Healthcare: Debunking Common Myths and Effective Strategies

Leave a Comment / Blog, Content Marketing / By slocumstudio

This post discusses marketing conversion rate (CVRs) in the health and wellness industry. You’ve probably heard a few myths about what drives conversions; many healthcare providers fall victim to common misconceptions about boosting conversion rates. Let’s focus on what truly matters—actionable strategies to enhance your online presence and drive patient acquisition. A robust online presence

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Boost Local Sales: Simple Strategies for Local Search Engine Optimization (SEO)

1 Comment / Blog / By Mark

In today’s digital age, having a strong online presence is crucial, especially for local businesses looking to attract nearby customers. Local SEO strategies are necessary to survive or steal in your market area. Local Search Engine Optimization (SEO) is about making your business visible in geographically related searches, a goldmine for attracting foot traffic and

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The Role of Content Marketing in Enhancing CVR

1 Comment / Blog / By Mark

In digital marketing, Conversion Rate (CVR) is a critical metric that helps marketers assess the effectiveness of their campaigns and strategies, particularly in their efforts to enhance conversion rates. In my experience at Slocum Studio over the last 15 years, clients aren’t interested in only nice, clean design. They want their websites to perform. They

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Drowning in To-Dos? A Lifeline for Overworked Entrepreneurs

Leave a Comment / Blog / By slocumstudio

Managing a business can sometimes feel like swimming against a relentless tide of tasks and responsibilities. I know it feels that way to me. And I was– drowning in To-Dos? —until I stopped my daily routine and started to automate and prioritize my tasks. The daily workload can quickly become overwhelming for entrepreneurs who juggle

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5 Easy Wins for Your Small Business Website (That Take Less Than 30 Minutes)

Leave a Comment / Blog / By slocumstudio

Optimizing your small business website doesn’t have to be a daunting, time-consuming task. I chose these 5 Easy Wins for Your Small Business Website because I see them as the most common ones my clients have trouble doing. In fact, several impactful tweaks you can make in less than 30 minutes can significantly enhance your

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Why Good Restaurant Food Photography Matters for Your Business

1 Comment / Blog / By slocumstudio

In the competitive restaurant industry, first impressions matter; the first impression is often visual. This is why good food photography matters for your business. High-quality, mouth-watering images can entice potential diners, enhance your brand’s identity, and set you apart from competitors. With the rise of social media platforms like Instagram and Facebook, stunning food photos are more important

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