Category: Uncategorized

Running a business during Covid 19

Running a business during Covid 19

Amazon informed its workers that they would be out until October 2020, nearly five months from today. Captial one told 40,000 workers that they will be out through Labor day, possibly longer. Running a business during COVID 19 this way doesn’t seem possible.

Google and Facebook told their employees on Thursday that they could stay home until next year, 2021. Nationwide Insurance is shutting down offices around the country and having its 4,000 employees work from home permanently! As of this writing, Twitter announced some of its workers can also work from home permanently. And more announcements are sure to follow.

What you can learn from a big company during the COVID 19 pandemic

Could your company extend the work at home rule like these? I would assume its possible, but most of us running small businesses have little in common with Amazon (23.6 Billion Valuation), Google (632 Billion Valuation), or Capital One (51.6 Billion Total Equity).

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4 TIPS FOR A SUCCESSFUL ONLINE BUSINESS, Slocum Studio, Dartmouth, MA

4 tips for a successful online business

It’s pretty often that we receive a call or an email from someone wanting to start a new online business. And what are the first words we usually hear from these entrepreneurs? It starts off like this:

  I’ve built up all this knowledge over the years now is the time to put it to use and start something online.

Have you been thinking of starting something online? In this post, we write about what you can expect when starting your own online business. We’ll look at your life experience, brand identity and how to build on yours. This should take about 3 minutes to read.

Translate your Knowledge to content

Have you’ve been running your own business? Maybe a brick and mortar location, home-based, or maybe you’re a professional working for a large corporation. Whichever it is, if you’ve been doing it for a while you’ve most likely gained a good amount of knowledge in your field or profession. I’m sure you’ve heard the phrase- knowledge is power, but what good is the knowledge if it stays in your head? I’d rather you think,  knowledge is power when you share what you know. F’rinstance as in blog content, video, or social media. This accumulated knowledge will also help with running your new business.

People consume content usually to help solve problems that they may have. Or, they’re interested in the product or service details that you offer. They’re looking for answers to their questions-  if your content offers solutions or answers to their problems then there may be a good chance that the reader will interact with you, ask for an opinion, come back to read more etc. It might help you to read a past blog post on Editing, Publishing, and writing tools for WordPress. 

People don’t care much about the specs on a hand drill- they just want the 4″ hole that the drill makes. 

To be an online success yourself selling a product or service you need to provide the help, you need to provide answers to those burning questions, (the 4″ hole) that people may have. A blog on your website is where this knowledge base lives. It can be text, produced as a video or an audio file it really doesn’t matter that much. People will perceive you as credible, knowledgeable and as a valued resource when you offer content that is relative.

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Why you need a FAQs page

Why you need a FAQs page

The other day I went shopping for a shower head.  I wanted to see if my shower head, a Moen product, was still under warranty. Since the manufacturer mission statement reads: “Buy it for looks buy it for life”, I thought I would search the Moen website first. I learned something to— Why you need a FAQs page.

In this post, Why you need a FAQs page- you’ll learn about all of the main points to help you build a good FAQ’s page. There are examples and checklists to guide you. This is about a 5 to 6 minute read.

Moen’s FAQs page.

Why you need a FAQ page

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Turning instagram followers into buyers of your product or service

Turning Instagram followers into buyers

If you’re a user of Instagram then you know it only allows you to link to 1 website or page in your profile’s description (unless you’re paying for ads).

This limits your company’s ability to promote a sale, at least by traditional methods. There are those rare cases where some Instagrammers are making some serious money just by posting selfies. This post Turning Instagram followers into buyers is about a three-minute read.

The truth is it is a gradual process when it comes to building your brand on Instagram.

Some interesting statistics when it comes to Instagram users. You might find some of these stats helpful in the list below, with your own marketing efforts. This post has been updated in the first quarter of 2020.

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2012, Year of the Designer

We’ve all got our new years resolutions, and 8 times out of 10 they’re all health driven. “Gotta hit that gym up this year! I’m going to get in shape!” And to be honest, that was my resolution for 2011 (and I’m still going strong!), but in 2012 I’ve devised a much more important resolution for myself: Become a better designer. As a designer, I’ve never stopped learning and advancing my craft, but sometimes I get so incredibly busy with projects I never have time to experiment, create new styles, and really push myself to create something incredible.

The design community (the web design community) that I’ve been involved with since the beginning of my career is unlike any other community in any other industry I’ve ever witnessed. While many of us compete with each other on a global scale, there is no shortage of kindness, assistance, and appreciation for each other (in most regards). Many individuals like Orman ClarkRich Hemsley, and Kyle Bragger (just to name a few) have literally dedicated a good portion of their career to creating sites or communities that provide free resources for designers and developers to use, and even gather feedback from other people in their field to assist them. How many times have you seen a general contractor give tips to his/her competitor for free? Let alone at all?

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