You may also be interested in this article: Blogging and SEO the Nuts and Bolts
Search Engine Optimization (SEO) is forever changing in the global space.
Somebody practices bad linking or goes around spamming comments and ruins the experience for everyone else. Google slaps them with a penalty and then changes their system so that others cannot repeat the crime.
From the above story, you might think that SEO and content marketing is super competitive. You would be right.
But you also might not realize that optimizing your website is more attainable for a local business than an international one. There are tools and tips out there to maximize a website for the smaller target you are trying to reach. Read to find out more!