6 methods For Advanced SEO Strategies to Increase Website Traffic: Best Practices and Tactics

I hate that there is so much to SEO; it’s so dammed involved to explain and more to write. Hence, the 6 methods to Advanced SEO Strategies to Increase Website Traffic: Best Practices and Tactics is long.

I do my best to break the post into numbered and bullet-pointed sections. You can skip around if you’re looking for something specific.

And I’ve included audio of the post so you can listen on the run. Is that cool or what?

But not using any SEO strategy on a website can negatively impact your website’s performance, visibility, and user experience.

Firstly, your website may need to rank better on search engine result pages (SERPs), which means that your target audience may be unable to find your website. This can result in lower website traffic, fewer leads, and fewer conversions.

Secondly, your website may only provide a good user experience with SEO optimization. This can result in high bounce rates, low engagement, and reduced user satisfaction.

Thirdly, your website may need to be optimized for mobile devices, resulting in poor user experience for mobile users, who make up a significant portion of internet users.

Fourthly, your website may need to be optimized for speed, resulting in slow loading times and high abandonment rates. I will explain more about that below.

Finally, not using any SEO strategy can make it difficult to measure the success of your website, which can hinder your ability to make data-driven decisions and optimize your website for better performance.

In summary, not using any SEO strategy can have several negative consequences, including poor search engine rankings, poor user experience, reduced website traffic and conversions, and difficulty measuring website performance.

6 methods for Advanced SEO Strategies to Increase Website Traffic

1. Conducting Keyword Research: Keyword research is a crucial component of advanced SEO strategies that help you identify your website’s most relevant keywords and phrases. You can use various tools such as Google Keyword Planner, SEMrush, Ahrefs, or Moz to research and target the right keywords that will help you drive traffic to your site. Slocum uses Ahrefs.
2. Creating High-Quality Content: Content is king in the world of SEO. Creating high-quality, informative, and engaging content is one of the best ways to improve your website’s visibility and drive traffic. When creating content, make sure it is relevant to your target audience, unique, and valuable.
3. Building High-Quality Backlinks: Link building is an essential aspect of SEO, and having high-quality backlinks from authoritative sites can significantly boost your website’s ranking and traffic. However, it’s important to note that not all links are created equal, so focusing on building quality rather than quantity is essential.
4. Optimizing Your Website for Speed: Website speed is a critical ranking factor that can significantly impact your website’s visibility and traffic. Optimizing your site for speed involves compressing images, reducing the number of HTTP requests, and minimizing code files.
5. Utilizing Social Media: Social media platforms can be an effective way to drive traffic to your website. Promoting your content on social media can reach a wider audience, increase your brand visibility, and drive more traffic to your site.
6. Conducting Regular Website Audits: Regular website audits are essential to identify and fix any technical issues impacting your website’s ranking and traffic. Audits can help you identify broken links, crawl errors, duplicate content, and other problems affecting your site’s SEO performance.

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Keyword research what it is and how it works

Keyword research is crucial for website page and blog traffic because it helps you understand the language and phrases your target audience uses to search for information online. By researching and targeting the right keywords, you can increase the visibility of your website pages and blog posts in search engine results pages (SERPs) and drive more traffic.

It comes down to why spend the time to write a perfect post if no one can find it!

Keyword research helps you to identify the most relevant and high-volume keywords and phrases related to your content. By targeting these keywords strategically, you can improve your website’s chances of appearing on the first page of SERPs for those specific queries.

Moreover, keyword research also helps you understand specific keywords’ competition levels. By analyzing the search volume, competition, and relevance of different keywords, you can choose the most suitable and less competitive keywords that can help you drive more traffic to your site.

In summary, keyword research is crucial for website page and blog traffic because it helps you understand your audience, identify relevant and high-volume keywords, and strategically target those keywords to improve your website’s visibility and drive more traffic.

Keyword research identifies the most relevant and profitable keywords that your target audience uses to search for products or services in your niche. 

You should know your audience; with a good understanding of who they are and how they shop, you will get very far. Here are the steps to conduct keyword research:

1. Define Your Niche: Identify your website’s niche and your target audience.
2. Brainstorm Keywords: Use your knowledge and understanding of your niche to brainstorm a list of relevant keywords.
3. Use Keyword Research Tools: Use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to generate additional keyword ideas and evaluate search volume, competition, and other metrics. We use Google Keyword Planner and Ahrefs.
4. Analyze Keyword Data: Analyze the keyword data to identify relevant and high-performing keywords that align with your website’s goals and target audience.
5. Prioritize Keywords: Prioritize keywords based on relevance, search volume, competition, and profitability.
6. Use Keyword Strategies: Use your target keywords strategically in your website’s content, meta descriptions, headers, and other on-page elements.

Some popular tools for conducting keyword research are Google Keyword Planner, SEMrush, Ahrefs, and Moz. These tools offer valuable insights into keyword data, including search volume, competition, and related keywords. Additionally, Google Trends is a free tool to help you identify trending keywords in your niche.

In summary, keyword research is essential for optimizing your website’s content and SEO strategy. Use a combination of brainstorming, research tools, and data analysis to identify and prioritize relevant and high-performing keywords that align with your website’s goals and target audience.

Creating high-quality content is essential for a blog page or website because it can significantly impact your website’s ranking, user engagement, and overall success. 

High-quality content is informative, engaging, unique, and valuable to your target audience. Here are a few reasons why creating high-quality content is important: I always take the time to kick my content up a level or two.

1. Improves Search Engine Ranking: Search engines value high-quality content and are more likely to rank pages and posts that provide valuable and relevant information to users. Creating high-quality content can help you improve your website’s ranking, drive more traffic, and increase your visibility in search engine results pages (SERPs).
2. Increases User Engagement: High-quality content is more likely to engage your audience and keep them returning to your website. When your content is informative, engaging, and relevant, users are more likely to spend more time on your site, share your content, and interact with your brand.

1. Establishes Authority and Credibility: Creating high-quality content can help you establish authority and credibility in your industry or niche. When you consistently publish informative and valuable content, you can position yourself as an expert in your field and build trust with your audience.

In summary, creating high-quality content is crucial for a blog page or website because it can improve your search engine ranking, increase user engagement, and establish authority and credibility in your industry. Writing content for a blog or page gives your website a pulse and keeps it alive.

Why use Backlinks and how do they work

Backlinks are links from other websites that point to your website. They are also known as inbound links or incoming links. Backlinks are essential for several reasons:

1. Improved Search Engine Ranking: Backlinks are one of the most important ranking factors that search engines use to determine the authority and relevance of a website. When other high-quality websites link to your site, it signals to search engines that your content is valuable and trustworthy, which can improve your search engine ranking.
2. Increased Website Traffic: Backlinks from reputable and authoritative websites can also drive traffic to your site. When users see a link to your site on another trusted site, they are more likely to click on it, which can increase your website traffic.
3. Builds Brand Awareness: Backlinks can also help to build brand awareness and exposure. When your website is linked to other high-traffic websites, it can increase your visibility and help you reach a broader audience.
4. Establishes Authority: Backlinks can also establish your authority and expertise in your industry. When other websites link to your content, it signals to users and search engines that you are a credible and trusted source of information.

Keep in mind that not all backlinks are created equal. Search engines value backlinks from high-quality and authoritative websites more than links from low-quality or spammy sites. 

Many Bloggers come to us to write guest blogs due to high domain ranking. Building quality backlinks takes time and effort but is essential to any successful SEO strategy.

How to determine what an authority website is for backlinks? Where do I look for them?

To determine what an authority website is for backlinks, you need to look for reputable, trustworthy websites with a high level of domain authority. Some ways to find authority websites for backlinks include:

1. Analyzing Competitor Backlinks: Analyze your competitors’ backlinks to identify authority websites in your industry or niche. You may need help from a professional for this analysis.
2. Using Link Analysis Tools: There are many link analysis tools available, such as Ahrefs, Moz, and Majestic, that can help you identify authority websites in your industry. Again, we use Ahrefs.
3. Checking Domain Authority: Check a website’s domain authority (DA) using tools like Moz or Ahrefs. Websites with a high DA score are considered more authoritative and valuable for backlinks.
4. Looking for Niche-Specific Directories: Look for niche-specific directories relevant to your industry or niche. These directories can be a good source of high-quality backlinks.
5. Guest Posting on Authority Sites: Look for opportunities to guest post on high-authority websites in your industry. This can help you build relationships with other industry experts and gain exposure to new audiences. Slocum Studio receives guest post requests daily.

In summary, to find authority websites for backlinks, you should analyze competitor backlinks, use link analysis tools, check domain authority, look for niche-specific directories, and seek guest posting opportunities on high-authority websites in your industry.

Optimizing your website for speed is crucial because it can improve user experience, increase engagement, and boost search engine ranking. A faster website can help retain users and reduce bounce rates, leading to higher conversion rates and increased revenue.

In addition, search engines like Google consider website speed a ranking factor, meaning a faster website can also improve your search engine visibility and drive more traffic.

We have been working extensively on our site, improving site speed. We are still working on our mobile performance!

There are several ways to optimize your website for speed:

1. Reduce Image Size: Large images can slow your website’s loading speed. Optimize images by compressing their size without compromising their quality. I find many of our clients need help with this issue.
2. Use Caching: Caching allows frequently used website data to be stored in the user’s browser, reducing the need for repeated server requests and improving loading speed.
3. Minimize HTTP Requests: Each file on your website requires an HTTP request, which can slow down the loading speed. Minimize HTTP requests by simplifying your website design and reducing the number of plugins and scripts.
4. Enable Compression: Enable compression to reduce the size of your website’s files, making them faster to load.
5. Optimize Code: Optimize your website’s code by minimizing and simplifying CSS, HTML, and JavaScript files.
6. Use a Content Delivery Network (CDN): A CDN stores copies of your website’s content on servers worldwide, improving loading speed for users in different locations.

Optimizing your website for speed is vital because it can improve user experience, increase engagement, and boost search engine ranking.

To optimize your website for speed, you can reduce image size, use caching, minimize HTTP requests, enable compression, optimize code, and use a content delivery network (CDN).

WordPress does have the ability to compress images. When you upload an image to WordPress, it will automatically generate several different sizes of the image, including a full-size image and several smaller sizes for use in other areas of your website.

WordPress also has a built-in image compression feature that can reduce the file size of images without compromising the quality. This feature is called “image optimization,” It compresses images to reduce their file size without affecting their appearance.

However, the degree of compression can vary depending on your chosen settings. By default, WordPress uses a moderate compression setting to balance image quality and file size.

But you can also use image optimization plugins like Smush, Imagify, or ShortPixel to further optimize your images for speed and reduce their file size.

WordPress offers several built-in features and plugins to help you compress images and optimize your website for speed.

I am constantly posting on social media. Utilizing social media is an effective way to increase traffic to your website. Here are some ways to use social media to drive traffic:

1. Share Your Content: Share your website’s content on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Use eye-catching images and headlines to grab attention and encourage clicks.
2. Engage with Your Audience: Engage with your social media audience by responding to comments, asking for feedback, and encouraging user-generated content. This can help build relationships and increase brand awareness.
3. Use Hashtags: Use relevant hashtags to reach new audiences and increase visibility. Research popular hashtags in your industry or niche and include them in social media posts.
4. Partner with Influencers: Partner with social media influencers with large followings to promote your website and drive traffic. This can be a powerful way to increase visibility and drive traffic to your site.
5. Promote Special Offers: Offer exclusive discounts or promotions to your social media followers to encourage them to visit your website.
6. Use Social Media Ads: Use social media advertising to target specific audiences and drive traffic to your website. Platforms like Facebook, Instagram, and LinkedIn offer robust advertising platforms that can be used to target specific audiences and drive traffic.

In summary, utilizing social media is a great way to boost traffic to your website. And even though most sites regulate your reach, I promote more content more often to offset the restriction.

Share your content, engage with your audience, use hashtags, partner with influencers, promote special offers, and use social media ads to drive traffic and increase brand awareness.

It’s a good practice to conduct a website audit regularly, depending on the size and complexity of your website. A website audit helps you identify areas of improvement and potential problems and enables you to ensure that your website is optimized for performance, security, and search engine ranking.

We usually do ours once a quarter, but we monitor and adjust our website monthly.

Consider conducting a website audit once every six months for smaller websites. However, larger websites with a more extensive digital footprint may require more frequent audits, such as every three months or monthly.

When conducting a website audit, you should look for the following:

1. Site Speed: Check your website’s loading speed to optimize its performance. This is a big one!
2. User Experience: Review your website’s user experience and design to ensure it’s easy to navigate and engaging for users.
3. Content: Review your website’s content to ensure it’s high-quality, relevant, and up-to-date.
4. SEO: Review your website’s SEO to ensure it’s optimized for search engine ranking.
5. Security: Check your website’s security protocols to protect it against potential cyber threats.
6. Analytics: Analyze your website’s analytics data to identify improvement areas and growth opportunities.

In summary, conducting a website audit regularly is crucial to ensure that your website is optimized for performance, user experience, content, SEO, security, and analytics. 

The frequency of website audits may vary depending on the size and complexity of your website.

In conclusion

If you read down to this point, congratulations! You must be a determined individual that is looking to get things right. As you doubt, have learned, there are many moving parts to 6 methods to Advanced SEO Strategies to Increase Website Traffic.
But it’s worth it. You have a choice do nothing and get nothing for traffic, or do as much as possible, and you will see the benefit over time.
Unfortunately, it’s like watching paint dry, so you can’t rush these steps; slow and steady wins the race.