slocumstudio, Author at Slocum Design Studio

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Return on ROI

Beyond the Basics: Measuring & Boosting Your Conversion Rate for Better ROI

Introduction Many business owners create content, launch ads, and sell products or services without knowing how well their marketing efforts perform. We educate you and provide a plan to increase your conversion rate for better ROI. This is where conversion rate tracking becomes crucial. Understanding and optimizing your conversion rate can mean the difference between […]

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AI Tools Every Business Should Know

Generative AI Tools Every Business Should Know in 2025

Generative AI rapidly reshapes the business landscape, providing innovative solutions that save time, enhance creativity, and drive efficiency. In this article, we write about AI Tools Every Business Should Know. More now than ever, businesses are relying on advanced technologies, and generative AI tools are becoming essential for staying competitive. We use these tools in

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Marketing conversion rate

Marketing conversion rate in Healthcare: Debunking Common Myths and Effective Strategies

This post discusses marketing conversion rate (CVRs) in the health and wellness industry.  You’ve probably heard a few myths about what drives conversions; many healthcare providers fall victim to common misconceptions about boosting conversion rates.  Let’s focus on what truly matters—actionable strategies to enhance your online presence and drive patient acquisition. A robust online presence

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5 Easy Wins for Your Business Website

5 Easy Wins for Your Small Business Website (That Take Less Than 30 Minutes)

Optimizing your small business website doesn’t have to be a daunting, time-consuming task. I chose these 5 Easy Wins for Your Small Business Website because I see them as the most common ones my clients have trouble doing.  In fact, several impactful tweaks you can make in less than 30 minutes can significantly enhance your

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food photography matters

Why Good Restaurant Food Photography Matters for Your Business

In the competitive restaurant industry, first impressions matter; the first impression is often visual. This is why good food photography matters for your business. High-quality, mouth-watering images can entice potential diners, enhance your brand’s identity, and set you apart from competitors. With the rise of social media platforms like Instagram and Facebook, stunning food photos are more important

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Decibels & Dollars: Crafting a Sound Strategy for Car Audio Online Store Success in 2024

Increasing Preference for High-End Audio Systems Expected to Propel Market Growth Please note: Some of the links in this post are affiliate links, and at no additional cost, we may earn a commission if you make a purchase. Urban traffic congestion, particularly in major cities, is extending the time drivers and passengers spend in their

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Modern Web Development

Journey through Modern Web Development and Design: Six Feature Areas

What is Modern Web Development? Key Concepts and Technologies Embarking on the journey of modern web development and design is like exploring a digital jungle bursting with evolving technologies and ever-shifting design trends. All those shiny tools that you want to have but may not need! Gone are the days when web pages were static

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Building An Effective Historical Society Website

6 Best practices: for building an effective historical society website

Picture this: a digital portal that transports you through time, unveiling the hidden gems of history with each click. Welcome to the world of historical society websites! These online treasure troves hold the keys to the past, but creating one that’s informative and captivating is no small feat. But we reveal what’s needed For Building

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