Blog - Slocum Design Studio
e-commerce-sales

E-commerce sales to hit $1 trillion in 3Q22: This is why you need to beef up your Online Sales by (2023)

Author Bio: Mark Medeiros is a “jack of all trades” and the founder of Slocum Studio. He loves photography, nature, and kayaking on the river. Mark enjoys blogging, online marketing, and his clients. Who’s doing this write-up anyway:) If you own an e-commerce website or are interested in online sales, this post provides much information. These […]

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AI Tools Every Business Should Know

Generative AI Tools Every Business Should Know in 2025

Generative AI rapidly reshapes the business landscape, providing innovative solutions that save time, enhance creativity, and drive efficiency. In this article, we write about AI Tools Every Business Should Know. More now than ever, businesses are relying on advanced technologies, and generative AI tools are becoming essential for staying competitive. We use these tools in

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Automobile Affordability Explained: Factors That Matter Most

What Defines Automobile Affordability? Automobile affordability doesn’t simply refer to the upfront purchase cost. It involves a range of considerations that affect a vehicle’s total ownership cost, from fuel efficiency and maintenance to insurance and depreciation. The post will help you put things into perspective. However, it would be best to research before going into

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revolutionizing task automation

10 Ways Artificial Intelligence and Generative AI Are Revolutionizing Task Automation

Revolutionizing Task Automation Artificial Intelligence (AI) and Generative AI are revolutionizing task automation and changing how businesses and people complete their daily tasks. From speeding up repetitive jobs to creating new working methods, these technologies are making life easier, faster, and wiser. Let’s dive into how AI and Generative AI revolutionize task automation in 10

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Small business help

You’re Not Imagining It: Small Business is Tough. Here’s Help.

Mark Medeiros founded Slocum Studio, a creative agency specializing in web design, development, and digital marketing. A true “jack of all trades,” Mark’s passions include photography, nature, and kayaking on the river. He brings a love for blogging and online marketing to every project, always focused on helping clients succeed. And hey, who’s writing this

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Boosting Conversion Rates in Healthcare: Debunking Common Myths and Effective Strategies

This post discusses healthcare conversion rates (CVRs) in the health and wellness industry.  You’ve probably heard a few myths about what drives conversions; many healthcare providers fall victim to common misconceptions about boosting conversion rates.  Let’s focus on what truly matters—actionable strategies to enhance your online presence and drive patient acquisition. A robust online presence

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local SEO strategies

Boost Local Sales: Simple Strategies for Local Search Engine Optimization (SEO)

In today’s digital age, having a strong online presence is crucial, especially for local businesses looking to attract nearby customers. Local SEO strategies are necessary to survive or steal in your market area. Local Search Engine Optimization (SEO) is about making your business visible in geographically related searches, a goldmine for attracting foot traffic and

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enhance conversion rates

The Role of Content Marketing in Enhancing CVR

In digital marketing, Conversion Rate (CVR) is a critical metric that helps marketers assess the effectiveness of their campaigns and strategies, particularly in their efforts to enhance conversion rates. In my experience at Slocum Studio over the last 15 years, clients aren’t interested in only nice, clean design. They want their websites to perform. They

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5 Easy Wins for Your Business Website

5 Easy Wins for Your Small Business Website (That Take Less Than 30 Minutes)

Optimizing your small business website doesn’t have to be a daunting, time-consuming task. I chose these 5 Easy Wins for Your Small Business Website because I see them as the most common ones my clients have trouble doing.  In fact, several impactful tweaks you can make in less than 30 minutes can significantly enhance your

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