Blog - Page 2 of 18 - Slocum Design Studio

Automobile Affordability Explained: Factors That Matter Most

1 Comment / Automotive, Editors Pick / By Mark

What Defines Automobile Affordability? Automobile affordability doesn’t simply refer to the upfront purchase cost. It involves a range of considerations that affect a vehicle’s total ownership cost, from fuel efficiency and maintenance to insurance and depreciation. The post will help you put things into perspective. However, it would be best to research before going into […]

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10 Ways Artificial Intelligence and Generative AI Are Revolutionizing Task Automation

5 Comments / Editors Pick, Technology / By Mark

Revolutionizing Task Automation Artificial Intelligence (AI) and Generative AI are revolutionizing task automation and changing how businesses and people complete their daily tasks. From speeding up repetitive jobs to creating new working methods, these technologies are making life easier, faster, and wiser. Let’s dive into how AI and Generative AI revolutionize task automation in 10

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You’re Not Imagining It: Small Business is Tough. Here’s Help.

2 Comments / Blog, Content Marketing, Marketing Tips / By Mark

Mark Medeiros founded Slocum Studio, a creative agency specializing in web design, development, and digital marketing. A true “jack of all trades,” Mark’s passions include photography, nature, and kayaking on the river. He brings a love for blogging and online marketing to every project, always focused on helping clients succeed. And hey, who’s writing this

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Marketing conversion rate in Healthcare: Debunking Common Myths and Effective Strategies

Leave a Comment / Blog, Content Marketing / By slocumstudio

This post discusses marketing conversion rate (CVRs) in the health and wellness industry. You’ve probably heard a few myths about what drives conversions; many healthcare providers fall victim to common misconceptions about boosting conversion rates. Let’s focus on what truly matters—actionable strategies to enhance your online presence and drive patient acquisition. A robust online presence

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Boost Local Sales: Simple Strategies for Local Search Engine Optimization (SEO)

1 Comment / Blog / By Mark

In today’s digital age, having a strong online presence is crucial, especially for local businesses looking to attract nearby customers. Local SEO strategies are necessary to survive or steal in your market area. Local Search Engine Optimization (SEO) is about making your business visible in geographically related searches, a goldmine for attracting foot traffic and

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The Role of Content Marketing in Enhancing CVR

1 Comment / Blog / By Mark

In digital marketing, Conversion Rate (CVR) is a critical metric that helps marketers assess the effectiveness of their campaigns and strategies, particularly in their efforts to enhance conversion rates. In my experience at Slocum Studio over the last 15 years, clients aren’t interested in only nice, clean design. They want their websites to perform. They

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Drowning in To-Dos? A Lifeline for Overworked Entrepreneurs

Leave a Comment / Blog / By slocumstudio

Managing a business can sometimes feel like swimming against a relentless tide of tasks and responsibilities. I know it feels that way to me. And I was– drowning in To-Dos? —until I stopped my daily routine and started to automate and prioritize my tasks. The daily workload can quickly become overwhelming for entrepreneurs who juggle

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5 Easy Wins for Your Small Business Website (That Take Less Than 30 Minutes)

Leave a Comment / Blog / By slocumstudio

Optimizing your small business website doesn’t have to be a daunting, time-consuming task. I chose these 5 Easy Wins for Your Small Business Website because I see them as the most common ones my clients have trouble doing. In fact, several impactful tweaks you can make in less than 30 minutes can significantly enhance your

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Why Good Restaurant Food Photography Matters for Your Business

1 Comment / Blog / By slocumstudio

In the competitive restaurant industry, first impressions matter; the first impression is often visual. This is why good food photography matters for your business. High-quality, mouth-watering images can entice potential diners, enhance your brand’s identity, and set you apart from competitors. With the rise of social media platforms like Instagram and Facebook, stunning food photos are more important

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