Marketing tips, guides, how to’s, and advice for founders
Quick Answer: CVR (conversion rate) = (conversions ÷ sessions) × 100. For small businesses, typical targets are 2–4% for e-commerce, 3–7% for SaaS/free trials, and 5–10% for local lead forms, depending on traffic quality and offer strength. To lift CVR fast, clarify your value proposition above the fold, speed up pages, reduce form fields, and […]
What Is CVR and Why It Matters for Small Businesses Read More »
Every website piece—from blogs to product pages—should do more than draw eyes; it must spur action. “Content engagement strategies ” zero in on crafting messages with one goal: to turn casual visitors into buyers, subscribers, or leads. In this section, we’ll unpack five pillars that define conversion‑driven content—the start of your journey into web content management.
How to Write B2B Content That Actually Converts | Slocum Studio Read More »
Introduction Many business owners create content, launch ads, and sell products or services without knowing how well their marketing efforts perform. We educate you and provide a plan to increase your conversion rate for better ROI. This is where conversion rate tracking becomes crucial. Understanding and optimizing your conversion rate can mean the difference between
Beyond the Basics: Measuring & Boosting Your Conversion Rate for Better ROI Read More »
Mark Medeiros founded Slocum Studio, a creative agency specializing in web design, development, and digital marketing. A true “jack of all trades,” Mark’s passions include photography, nature, and kayaking on the river. He brings a love for blogging and online marketing to every project, always focused on helping clients succeed. And hey, who’s writing this
You’re Not Imagining It: Small Business is Tough. Here’s Help. Read More »
Discovering Your New Career Path Online In today’s fast-paced world, discovering your new career path online is not just a possibility; it’s a practical necessity. Whether considering a career change, seeking a fresh start, or simply exploring new opportunities, the digital realm offers vast possibilities. It’s much easier for me to write a post about
The Secret to Launching a Successful Second Career Online: Your Website Read More »
Have you ever wondered why successful websites have that certain ‘je ne sais quoi’? Well, let me spill the beans: it’s all about great web designs! Like a snazzy outfit, an engaging and intuitive design catches your visitors’ eyes and keeps them returning for more. It’s like a virtual master chef concocting the perfect recipe
Unveiling the Secrets of High-Converting Web Designs Read More »
Welcome to the wonderful world of e-commerce web design! With so many online stores competing for attention, staying on top of the latest trends and design practices is essential to stand out. Web Design Trends to Watch in 2023 will help you focus on your online business. From mobile-first design to social commerce, plenty of
Six E-Commerce Web Design Trends to Watch in 2023 Read More »
Building a distinctive brand out of nothing is challenging. What shape should it take? What feelings ought to arouse in the audience? Will it be appealing to my target clientele? Questions like these invariably come up when you start to think about how to establish a connection between the commodity you’re marketing and the target
Customer experience is, without a doubt, one of those things that can make or break your business. Show website visitors that your brand has what it takes to efficiently solve their pain points, and they’ll be more than happy to convert into customers. But boosting conversions is not the only benefit of investing in customer
Maximize Customer Experience With These 8 Web Design Tips Read More »