You have heard it before.
“You need an Internet presence.”
Like being thrust into the world for the first time with nothing but the clothes on your back, it can be difficult to articulate what that means.
The obvious step is to build and manage a website. But there is much more to an “Internet presence” than simply having one.
On the web, everyone is at equal footing, so it is important to get your name out there above the rest.
Read the 3 steps below to learn how to brand on the Internet. Your success is guaranteed.
1. Be Everywhere
The Internet, like the world around us, is a massive place. McDonald’s would not be where it is today if it stayed in San Bernardino. In fact, no successful business would be where it is if it let itself get cornered in a market.
The Internet, as a digital frontier, is no different.
First, there are the known steps to increase exposure. Getting on Google Maps is key. Broadcasting from all sources of social media extends your reach. Look for social websites that appeal to your individual or business needs. For example, someone pursuing a culinary platform may want to join Foodie.
But being everywhere is more than simply dipping your feet in the vast pools of webdom; it involves wading around past the point where the water is cold again. Without being in-your-face, consistently push content that is appealing to the customer. Far too many social network campaigns are launched simply to exist. These campaigns are quickly ignored.
Here are some effective and obscure strategies to Be Everywhere:
- Start conversations online with other people
- Curate content and/or a blog and promote it
- Get personal
If the rise of the Internet and blogs has taught businesses one thing, it is that people like to talk to people and not walls. The strategies listed all fall in line with that mentality. Have you noticed companies posting commercials with CEO on the front lines of the business? That is because people want to get on the same level as the big guys in the Fortune 500. The Internet is a place of equality.
Think outside the box, post consistently, and continue to expand to new venues, and you will succeed.
2. Be Involved
The major benefit of going web is gaining the ability to connect with anyone at any part of the world instantaneously.
Use this benefit!
Getting involved means getting your name out to online movements relevant to your cause. It also means talking with and responding to your customers and audience.
There are many examples, from single person shows to Fortune 500 companies, that show what an impact Internet presence can have on a company. But the most captivating example I have found in my travels is that of an ENTIRE COUNTRY. (I’ll give you a hint… it’s Iceland!)
Not happy with the recent political and economic moves of the Icelandic government, a new party arrived on the scene and put Iceland’s focus on staying connected together. The goal was to get the society thinking as one whole again and to receive instant feedback on what was and wasn’t working for the people of the island country.
Iceland used a serious Internet presence to gain favor with both jaded citizens and inquiring travelers. The result? Iceland is one of the top Internet usage countries in the world and has world class websites and website designers. Iceland has also seen a great increase in tourism from branding their country online.
A fully-fledged online pledge can work wonders in branding ANYTHING.
3. Be Honest
Through all of the activity, it is important to be honest. As mentioned previously, the Internet is the best way to get the opinions of millions of others within seconds.
Being involved is great, but only if you wear honesty on your sleeve.
The important part of managing a blog or website is connecting on the good and bad aspects of the business.
Letting people tell you how bad you are can actually be a great part of running a business! Just ask Domino’s Pizza, who made a new business model out of it.
Just as people can comment on exciting news and receive information about your company in an instant, they can also say something terrible in an instant. Nestle had some serious issues connecting with the bad side of social media and lost customers as a direct result.
Social Media and Internet use is all about balancing both the good and the bad and allowing forums to be a way to improve your business. By following this model, the aforementioned Domino’s pizza was put back on the map for quality and personalization.
People were empowered to tell Domino’s they sucked. Domino was empowered enough to do something about it.
While on the Internet, your company is more exposed than ever. Be honest and be respectful and you will go far.
Follow the above steps and you are guaranteed to succeed in the world of branding on the Internet.
The Internet space is full of half-baked attempts at running a website. Change your brand from a stagnant brand to a “rock brand.”
Need help running a website? Want to discuss these tips?