You already have the most influential marketing force at hand. No marketing program or campaign, organic or paid, can even come close to this force.
What are we talking about here? Your customers of course!
If you’re a user of Instagram then you know it only allows you to link to 1 website or page in your profile’s description (unless you’re paying for ads).
This limits your company’s ability to promote a sale, at least by traditional methods. There are those rare cases where some Instagrammers are making some serious money just by posting selfies.
The truth is it is a gradual process when it comes to building your brand on Instagram.
MarketingProfs published a post that highlights some interesting statistics when it comes to Instagram users. You might find some of these stats helpful in the list below, with your own marketing efforts.
Building a website for yourself or having it built for you requires thought and planning.
This article covers what you should know to make Homepage designs that are SEO friendly and help convert lookers into potential clients.
You’ve probably read these terms before: on-page optimization, keywords and SEO. The basics of SEO is the use of keywords and copy. Search engines look for this information so they can refer users to websites with the most relevant content.
We recently created a WordPress app for one of our clients. With this and our past experience in the field of WordPress app and SaaS development, we thought it would be fair to share our knowledge. There are quite a few lessons we learned while building WordPress apps. Here are nine of them.
Your marketing director is thinking like a fourteen-year-old. “We need to go mobile to sustain our business. We need an iPhone app!”
The only problem with this statement? Nobody on your team knows how to develop an iPhone app. Heck, everyone on your team might be using Android phones and wouldn’t know where to begin.
But the most important way to solve this problem isn’t too think about HOW to develop an iPhone app for your business. The goal is to ask WHY you are developing an iPhone app. This article discusses the advantages of developing a fresh website on the WordPress platform versus developing a mobile phone app.
Slocum Studio has been around for years, providing quality websites to our clients all while giving back to the WordPress community in which we are rooted. Our team has free themes and plugins in the WordPress repository, and our PressThis YouTube series compares plugins and themes so that new WordPress developers have a place to go for advice.
With all of this experience assisting others, we decided that it was time for a change in focus and philosophy.
Read to find out how Slocum Studio has become the best WordPress development studio to meet any need and budget.
A commonly asked question by the clients who use our website and email services is, “Should I put images in my email campaign?”
It’s a good question. There are always discussions about the necessity and function of images on an email campaign.
Images SHOULD be put in email campaigns to spice up the flow of the message and give people a big call to action.
But there are some things you should take into consideration before putting images in that next email campaign.
Search Engine Optimization (SEO) is forever changing in the global space.
Somebody practices bad linking or goes around spamming comments and ruins the experience for everyone else. Google slaps them with a penalty and then changes their system so that others cannot repeat the crime.
From the above story, you might think that SEO and content marketing is super competitive. You would be right.
But you also might not realize that optimizing your website is more attainable for a local business than an international one. There are tools and tips out there to maximize a website for the smaller target you are trying to reach. Read to find out more!
…or, how to become a writer for Jeopardy
Jeopardy is a truly unique show. It is the only show I know that phrases it’s questions in the form of answers, and vice versa. The contestant receives the answer to a question and must solve the puzzle by providing the originally intended question to the host.
It is this element of the game that makes it unique and has provided all of us with hours of entertainment. We also consume knowledge through watching the show that we may call back later in life.
Why does this matter for web and specifically content marketing?
Heading into 2014, this mentality of “answer first” is going to play a major role in the world of content marketing. Long tail keywords are going to be the captains of this new movement.