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4 TIPS FOR A SUCCESSFUL ONLINE BUSINESS, Slocum Studio, Dartmouth, MA

4 tips for a successful online business

It’s pretty often that we receive a call or an email from someone wanting to start a new online business. And what are the first words we usually hear from these entrepreneurs? It starts off like this:

  I’ve built up all this knowledge over the years now is the time to put it to use and start something online.

Have you been thinking of starting something online? In this post, we write about what you can expect when starting your own online business. We’ll look at your life experience, brand identity and how to build on yours. This should take about 3 minutes to read.

Translate your Knowledge to content

Have you’ve been running your own business? Maybe a brick and mortar location, home-based, or maybe you’re a professional working for a large corporation. Whichever it is, if you’ve been doing it for a while you’ve most likely gained a good amount of knowledge in your field or profession. I’m sure you’ve heard the phrase- knowledge is power, but what good is the knowledge if it stays in your head? I’d rather you think,  knowledge is power when you share what you know. F’rinstance as in blog content, video, or social media. This accumulated knowledge will also help with running your new business.

People consume content usually to help solve problems that they may have. Or, they’re interested in the product or service details that you offer. They’re looking for answers to their questions-  if your content offers solutions or answers to their problems then there may be a good chance that the reader will interact with you, ask for an opinion, come back to read more etc. It might help you to read a past blog post on Editing, Publishing, and writing tools for WordPress. 

People don’t care much about the specs on a hand drill- they just want the 4″ hole that the drill makes. 

To be an online success yourself selling a product or service you need to provide the help, you need to provide answers to those burning questions, (the 4″ hole) that people may have. A blog on your website is where this knowledge base lives. It can be text, produced as a video or an audio file it really doesn’t matter that much. People will perceive you as credible, knowledgeable and as a valued resource when you offer content that is relative.

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HOW CUSTOMERS CAN HELP YOU MARKET YOUR BUSINESS
Why you need a FAQs page

Why you need a FAQs page

The other day I went shopping for a shower head.  I wanted to see if my shower head, a Moen product, was still under warranty. Since the manufacturer mission statement reads: “Buy it for looks buy it for life”, I thought I would search the Moen website first. I learned something to— Why you need a FAQs page.

In this post, Why you need a FAQs page- you’ll learn about all of the main points to help you build a good FAQ’s page. There are examples and checklists to guide you. This is about a 5 to 6 minute read.

Moen’s FAQs page.

Why you need a FAQ page

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Turning instagram followers into buyers of your product or service

Turning Instagram followers into buyers of your product or service

If you’re a user of Instagram then you know it only allows you to link to 1 website or page in your profile’s description (unless you’re paying for ads).

This limits your company’s ability to promote a sale, at least by traditional methods. There are those rare cases where some Instagrammers are making some serious money just by posting selfies.

The truth is it is a gradual process when it comes to building your brand on Instagram.

MarketingProfs published a post that highlights some interesting statistics when it comes to Instagram users. You might find some of these stats helpful in the list below, with your own marketing efforts.

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Homepage designs that are SEO friendly

Homepage designs that are SEO friendly

Building a website for yourself or having it built for you requires thought and planning.

This article covers what you should know to make Homepage designs that are SEO friendly and help convert lookers into potential clients.

You’ve probably read these terms before: on-page optimization, keywords and SEO. The basics of SEO is the use of keywords and copy. Search engines look for this information so they can refer users to websites with the most relevant content.

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Create a WordPress App
You don't need an iPhone app

You Don’t Need an iPhone App

Your marketing director is thinking like a fourteen-year-old. “We need to go mobile to sustain our business. We need an iPhone app!”

The only problem with this statement? Nobody on your team knows how to develop an iPhone app. Heck, everyone on your team might be using Android phones and wouldn’t know where to begin.

But the most important way to solve this problem isn’t too think about HOW to develop an iPhone app for your business. The goal is to ask WHY you are developing an iPhone app. This article discusses the advantages of developing a fresh website on the WordPress platform versus developing a mobile phone app.

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New Slocum Studio

Welcome to the New Slocum Studio

Slocum Studio has been around for years, providing quality websites to our clients all while giving back to the WordPress community in which we are rooted. Our team has free themes and plugins in the WordPress repository, and our PressThis YouTube series compares plugins and themes so that new WordPress developers have a place to go for advice.

With all of this experience assisting others, we decided that it was time for a change in focus and philosophy.

Read to find out how Slocum Studio has become the best WordPress development studio to meet any need and budget.

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Should I put images in my email campaign?

A commonly asked question by the clients who use our website and email services is, “Should I put images in my email campaign?”

It’s a good question. There are always discussions about the necessity and function of images on an email campaign.

Images SHOULD be put in email campaigns to spice up the flow of the message and give people a big call to action.

But there are some things you should take into consideration before putting images in that next email campaign.

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5 SEO tips and tools to elevate your local business

Search Engine Optimization (SEO) is forever changing in the global space.

Somebody practices bad linking or goes around spamming comments and ruins the experience for everyone else. Google slaps them with a penalty and then changes their system so that others cannot repeat the crime.

From the above story, you might think that SEO and content marketing is super competitive. You would be right.

But you also might not realize that optimizing your website is more attainable for a local business than an international one. There are tools and tips out there to maximize a website for the smaller target you are trying to reach. Read to find out more!

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