Being found online extends far beyond keywords - are you ready to journey deeper?
In 2024, the significance of being found in search engines cannot be overstated, especially when targeting the right audience. The digital landscape is increasingly competitive, making visibility on search engine results pages (SERPs) crucial for businesses to reach their target demographic effectively. Ensuring that your website ranks well for relevant keywords enables you to connect with users actively seeking the products or services you offer, leading to higher conversion rates and increased brand exposure.
Keywords are just the tip of the iceberg. Let's dive head first into why search is only one aspect of many in the digital landscape we call the internet.
4 More Reasons to Remain Focused on Your Website in 2024
At Slocum Studio, we understand that your company is more than just a business – it's a way of life. That's why we specialize in creating dynamic web experiences that capture the essence of your brand and connect with your customers.
We believe that a company is more than just a collection of products or services - it's a reflection of the people behind it. That's why we take the time to get to know our clients on a personal level, building strong relationships based on trust, transparency, and mutual respect.
Our web design and development expertise is designed to scale your business and elevate your online presence.
In 2023, U.S. ecommerce represented 22.0% of total retail sales
U.S. ecommerce has also grown every quarter going back to Q2 2009, when it decreased 3.9% over Q2 2008.
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Take advantage of the ever-growing online market. With a fully functioning website, you can significantly boost sales by enhancing visibility, attracting more traffic, and ultimately driving conversions on your top products.
Source: Digital Commerce 360
53.3% of web traffic is now mobile
With mobile traffic surpassing 50% and continuing to rise, it is crucial that your website is mobile friendly. Landing pages, which are used to drive specific traffic to your business, have an average conversion rate of 9.7% across industries. However, only 50% of all landing pages are mobile-friendly.
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Mobile-friendly websites provide a seamless and user-friendly experience for visitors and also align with the evolving preferences and behaviors of consumers.
Source: Techjury
E-commerce accounted for over 19 percent of retail sales worldwide in 2023
Forecasts indicate that by 2027, the online segment will make up close to a quarter of total global retail sales.
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With global online e-commerce sales projected to reach new heights this decade, it's important to have a website that not only showcases your products or services but also builds trust and credibility across the globe. Staying up-to-date with the latest trends and technologies affords our team with pivotal insights to help your business stay ahead of your competition.
Source: Statista
76% of consumers are more likely to purchase from the brands that personalize recommendations.
Personalized recommendations have become a powerful tool for businesses looking to enhance their online sales and increase Average Order Value (AOV). By tailoring product suggestions to individual customer preferences, businesses can create a more engaging and personalized shopping experience that resonates within their target audience.
A personalized approach not only drives higher conversion rates but also fosters customer loyalty and satisfaction, ultimately resulting in increased sales and revenue for businesses. Loyalty programs can keep customers returning by offering rewards and other incentives.
Source: DemandSage
Here is how we can help you!
Our digital marketing firm provides comprehensive services tailored for your business. We craft engaging websites to optimize search engine visibility, manage dynamic social media campaigns, and execute effective pay-per-click advertising.
Outlook for Your Business in 2024 and Beyond
Looking beyond 2024, the outlook for businesses on the web is poised for significant growth and transformation. Businesses have a vast opportunity to capitalize on the expanding online marketplace.
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The rise of personalized marketing strategies, AI-driven technologies, and data analytics is set to revolutionize how businesses engage with customers and drive sales in the digital landscape.
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By leveraging these tools, businesses can enhance customer experiences, increase conversions, and stay competitive in an ever-evolving online environment. Slocum Studio is a trusted partner that can help set your business up for 2024 and beyond. Chat with us today to learn more!