New web site launch and South Coast WordPress

Today is a very busy day for us!

We’re proud to announce the launch of our new web site and start our first South Coast WordPress meet up.

After 7 months of brain storming, wire framing, drawing, pulling our hair out, and good old fashion hard work we’re pleased to release the new Slocum Design Studio web site. I could not be happier with the hard work my team has put into the design and development of this new site and I’m excited to get you’re feedback on how it looks!

Tonight is also the first night that we host the new South Coast WordPress meetup.

We hope to create a strong community in the downtown New Bedford Ma area for businesses and professionals seeking more info about WordPress and web technologies. After tonight we should have a solid outline of things to come for the event.

What 7 months has taught me

Designing for yourself is the hardest thing to do.

Even when you know that’s what you’re up against, reality keeps slapping you in the face over and over again. We went through many wireframe iterations and design mockups before settling on what you see before you today. As our company grows, so will slocumstudio.com in hopes to provide a lot more useful content for our clients and fans.

Let’s explore some of the new features of our web site:

The home page

The home page is always the hardest part of your new website. First impressions, expensive real estate, and call to action is something you’re constantly trying to balance. With the new homepage, we’re attempting to break out individual services or products with specific call to action in each fold of the user’s scroll.

We have a lot to offer and wanted to keep the blog featured on the home page as well. We’ve kept it flexible so we can swap regions in and out to see which performs the best.

Product pages

Not only is this a new venture for our company, but each product page is (and will be) designed specific to the product. As our products mature, so will the landing pages for each to make researching and purchasing easier for the user.

What’s your favorite product we have to offer?

Fixed header navs

One thing we noticed when we had pages with loads of content: the user would lose sight of our brand logo.

To fix this, we’ve added some “fancy magic” to make our logo region “transform” into the fixed nav as the user scrolls down. You probably already see this happening while you read this post!

The portfolio

Our pride and joy!

We’re really happy with our new portfolio page and we hope you are too. There’s a lot going on there, so I suggest you navigate over and try it out. From fluid auto categorizing to awesome new video page layouts, it’s great!

The footer

We love footers.

Nothing says attention to detail like a great footer and we think we found one. We’re showcasing all of our pages, contact information, newsletter signup, and team members all in one location. Pixel perfect isn’t powerful enough to describe what it took to produce this!

Hard work pays off

In the end, the hard work really pays off.

In this industry, as thought leaders and innovators in our field, we constantly have to stay ahead of the curve. This new web site will continue to evolve and change over time to benefit our clients and readers. We look forward to an eventful 2012 and hope you’re enjoying the ride with the Slocum team!

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