GREEN-SHUTTLE-LOGO

Green Shuttle WordPress Web Design

See how we've helped transform the Go Green Shuttle website from an outdated design to a new upscale, colorful, easy-to-navigate website. Including a quicker call-to-action conversion on the front panel.

 

What is the Green Shuttle?

The Green Shuttle is Cape Cod's first and only environmentally responsible car service, offering private shuttles from the Cape to Logan Airport, TF Green, Amtrak Stations, and other points.

It all began as a simple question:

How many emissions could we reduce if all taxis, limos, and car service vehicles were hybrid?

The Green Shuttle has grown to be what it is today: an outstanding service, a tribe of committed drivers and customers, and a healthy business, all while helping to save our planet one green ride at a time.

One person can make a difference simply by taking risks and trusting their dreams.

Why Go Green Shuttle Chose Us to design their WordPress Website

Dean Athanas contacted us based on a referral from a client who was his daughter! You can be sure that you are trusted when a daughter recommends you to her father! But Dean had specific needs such as:

  • A team knowledgeable in WordPress design & development
  • Improved User Experience (UX) on his site
  • Page speed and optimization
  • Copy & Content curation

There was no doubt that Slocum Studio would be the right team. Our team has years of WordPress experience. We've helped hundreds of companies start and maintain their online ventures since 2007.

New Homepage Design

Our Process

  • Strong brand design - brand colors
  • Book your ride button - above the fold
  • Brand message - reasons to book
  • Telephone number - "is clickable."

 

OLD-GREEN-SHUTTLE-HOMEPAGE
NEW-BANNER-GO-GREEN-W-PHONE-NO

Our Process

Old Homepage Design

Dean emphasized that he wanted a new fresh look but to retain the brand colors and was open to updating the graphics on the website.

Mega Menu

Solution

Navigating the Go Green menu was a hunt-and-seek process and a time waste.

With a Mega Menu, you see your destination without navigating through separate layers of the menu hierarchy!

 

"Click" image to enlarge >>>

REDO iphone onl?

Solution

Book Your Ride!

We needed a solution, first, to make it easy for customers to book a ride. And second, a place to find the three booking APIs. Especially on portable devices.

Due to the required booking information complexity, we directed the users to one page where they could choose their transportation. 

  • Personal Airport and Amtrak Transportation
  • Personal Point-to-Point Transportation
  • Personal Hourly Transportation

Solution

What makes us Green?

Hybrid and low-emission vehicles

Go Green Shuttle, as the name implies, is a green company. Dean wanted the Slocum team to convey this core value in the design concept.

We chose the colors and designed the graphics to represent an environmentally friendly company. That offers outstanding service.

 

DRIVER-IN-CAR
Go Green Case Study

Solution

We build in Credibility

A buzzword at Slocum Studio is Authority Websites.
You have a few seconds to show a visitor that your site is credible and trustworthy. Building an authoritative website takes planning. A combination of great content, visuals, colors and whitespace contributes.

Solution

Whats in a footer?

More information for better UX

  1. "Clickable" contact information
  2. Hours of operation
  3. Footer menu
  4. Contact form

5. GoGreen Shuttle's previous footer did little to inform the user or allow them access to important information.

Updated-FOOTER-ARROWS

The Results

Now that the GoGreen Shuttle Company has a new website, they can feel confident shouldering up to their competition while offering the website visitor a great user experience.

The mega menu, a large CTA booking button, an expanded footer, and a responsive design for phone use will undoubtedly help increase bookings.

We're excited for them and wish them much success!

Looking for similar results with your project?

We can help you succeed in your online ventures. We'll study your goals and create a plan with solutions to effectively meet and exceed them!