Slocum Studio Designs Around WordPress

Slocum Studio designs around WordPress

Slocum Studio designs around WordPress

WordPress is an open-source content management system. At the time of this writing, some 64 Million websites are powered by WordPress, so about 35%. And WordPress has a commanding lead as the top CMS in terms of market share. This is why Slocum Studio Designs Around WordPress!

WordPress is fully customizable and can grow as fast as you want in terms of pages, blog posts, or the like. You will find it easy to use and make edits; this alone significantly benefits small and large businesses. What's more, WordPress requires little technical knowledge as far as maintaining content is concerned.

WordPress Plugins

A Plugin is packages of code that contain PHP scripts that extend the functionality of WordPress. Or, put another way, it's a piece of software that enhances the features of the WordPress website. There are over 55,000 plugins on the market.

So the chances are pretty good; there is a plugin out there that will do what you need your website to do. Popular choices for plugins are E-commerce, gravity forms, maps, image galleries, forums, mailing lists, and much much more. In short, using plugins eliminates the need for creating code yourself to solve a particular problem. Slocum Studio develops plugins, one example is our Easy Support Video. This plugin shows a video (a one you make) and is used in the backend of WordPress to assist clients on how to do tasks.

UX and UI

Where the rubber meets the road, and the designer and the developer help you reach your goals. A custom design considers a couple of disciplines called UX and UI.

UI User Design slocum studio
UX user experience slocum studio

UX refers to the user experience while interacting with your product or service. And while this can apply to a physical product's look feel, it also relates to your website visitor. How does it make your visitor feel while looking through your website? Is he or she able to conduct a desired task efficiently? It can be as simple as filling out a contact form or placing an order for a product or service. The goal of the UX designer is to create that seamless, easy to navigate and overall pleasant experience for the user.

UX designers often combine market research, the product or service attributes, strategy, and design to accomplish the main goal– a conversion, which means to sell your product or service.

UI refers to the visual design of a product, unlike UX, which is more about a visitor's journey to find a solution to a problem. UI will come into play when a visitor navigates your website. How is the look and style of the visual elements, buttons, graphics, colors, and typography, to name a few?

While independent of each other in terms of what they accomplish, UX and UI go hand in hand. The UI design is developed in part by the information provided from UI research.

Working both of these disciplines into a web project will help immensely creating a uniques customer experience. Another reason Slocum Studio Designs Around WordPress!

 

Onpage Optimization – SEO

Building Custom WordPress web pages is essential, but that alone won't guarantee that users will find them on a search. Optimizing webpages pages is the only way to know for sure. Highly optimized web pages outperform those that are not, achieving a much higher page rank.
Keyword research is needed to determine what visitors are searching for in terms of phrases (search terms) they use to search.

Copywriting

It seems that everyone thinks getting content together for their web pages is a no-brainer. But to be honest, it can be a daunting task. Exceptionally few clients in our experience can provide all the content needed for their websites, especially more extensive sites, not to mention blog posts! Not only do you need to consider what to write about, but you need to be sure it's appropriately keyworded so that the page ranks on Google.

Design and Woocommerce

Woocommerce slocum studio

Who wants boring simple-looking shopping sites? Not us, and not Softub! At Slocum Studio, we take the time to style out nice-looking product pages that get results. And of course- why Slocum Studio Designs Around WordPress. We believe in enhancing the user's shopping experience. The same good practice standards apply to shopping sites meaning, keywording, optimization, and great readable content.