5 tips to create a great blog post

If you prefer to read about what makes a blog post a great one, there are a couple of tips outlined below and in the video to help.

Actually, this blog post by itself is a good blueprint of how to write effective and link-worthy blog posts and content pieces.

Creating a good headline

Creating a good headline is easier than it initially seems.

The best headlines are the most natural ones. For example, by clicking on this article, you knew it would give you some tips for creating a great blog post.

Another great way to figure out what you want to make your headline is to ask somebody what they would write on Google when looking for your topic. You could even ask yourself. Be natural!

And use numbers. Statistically, people are likelier to click on articles if a number is attached to the blog post.

What are permalinks?

Permalinks seem like a small portion of the creation of a post. (They are) But there is so much to them regarding search engine optimization.

The permalink is what the link looks like when it is displayed. I recommend making a permalink that ranks well with Google’s search algorithms. This article has the permalink “create-great-blog-post” appended to the end. This is effective because it gets to the point without needless words and will play a part when someone like yourself goes to Google and searches for an article about “creating a great blog post”.

Permalink editing on the WordPress back-end can be edited by administrators in the dashboard via Settings > Permalinks.

Content creation best practices

This portion is not about exactly what content to put in your post.  That will differ based on your writing style and the article’s topic.

There are a couple of quick tips for creating content to keep people reading and keep your article from aging poorly.

As for the article’s length, a good average length is about 600-800 words, depending on the article’s topic. Too long, and you risk boring the readers with fluff; too short, and you have just made Google angry.

On spicing up the article, adding video content or images to divert attention from the flurry of paragraphs is always good.

Also, keep those blocks of text small and break them up with line spaces. I don’t know about you, but when I see a massive wall of text, my finger itches for the “back” key.

The power of smart links

I know this article is low on the overall number of links, but it is important to note that many of them link to other parts of this website.

As a content creator, your best ammunition is your other articles. This provides not individual value but the value in the overall website. Also, a person looking at articles may come across other pieces of your website (subscribe pages, products, or email lists?)

Using SEO with WordPress

There is a wonderful, free tool for search engine optimization on WordPress. It is called WordPress SEO by Yoast, and it was used to create this article. A walkthrough for how to use this plugin is found directly in the above video.

It is always good to create Google-ready article meta-data, both for technical and organic purposes. When perusing any search engine, I use the meta description underneath the post’s title to determine whether a click is necessary. Make your description shine.

Have fun!

Practice these tips and be organic, and you will have a successful blog article.

Update the article consistently as well to ensure that your article is always up to date-and relevant.

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