There are tips all over the web on how to move up the rungs of Google’s search ladder.
The problem is, that ladder is constantly being shortened, burned, or completely rebuilt. Every time Google releases a new update, websites with “good SEO” suffer and must be completely reworked.
There are many ways, since the beginning of time – EVEN PREDATING THE INTERNET – to become and remain noticed.
Here are 5 of them.
1) Meet People
Author Alison Groves talks about three steps to take to reach out to clients:
First you must build a list of clientele with which to research. This could be as simple as Google searching in the area of business or as complex as building a database of clients over social networks.
For building a list of clients on social networks, especially on twitter, two extraordinarily helpful websites to use are WeFollow and Twellow. Twellow requires a free sign-up, but both are very easy to use. All you do is search under the criteria for followers you wish to find, and voila! A list of potential users is generated.
My extra bit of advice? Keep a list of clients for different purposes as a reference guide for the future. But keep building that client list until you are sure you have enough potential interest for a sustainable business. Chances are, that number is not enough.
Once you have built that client list, it is time to reach out to those individuals or groups.
Research and Reach out
Research the people you would like to contact to personalize the experience. Nobody likes a spammer, but people do like real discussion and common interest.
In the case of link building, just like the ancient (and sometimes lost) art of talking, it is important to start a conversation with some ice breakers and introductions. Maybe find a common interest in an article and share together. Talk about music or a certain artist you both admire. Talk about a recent published article (maybe even your own!)
All of these qualifications for discussion are given to you through social networks and the power of the Internet! It is like cheating an introduction!
Once you have effectively worked your way to an interested client, you can ask for help as you would a friend. This can include promotion within this helper’s own website or blog or business, mentions among friends, or honest assistance on how to more effectively run a campaign.
Most importantly, this public and private outreach is just another addition to a hopefully blossoming number of contacts and routes with which to get your own interests noticed.
2) Guest Write, Don’t Ghost Write
Guest writing is a vital part of being an online presence, as it gets your brand of writing and wit to individuals who would not otherwise view your content.
Remember that part where you gained followers on Twitter and leads with which to conduct business? This is where you ask for their help. Hopefully, you collected a database of people who are popular or prominent online writers in topics similar to your own. Contact them and ask to be a featured or guest writer on their blog or column.
The caution with guest writing or guest blogging lies in making sure there is ample exposure on the website. Make sure the site you are posting on a website that gives due credit to the author.
There will always be credit given, but in many scenarios it is hard to tell who wrote the article. On many blog sites, there is little to no evidence to suggest that the author was someone other than the standard blog curator themselves!
Do not waste your time being a ghost writer when you could be a guest writer.
3) Build Links
Another tactic in the fight to stay noticed is link building. Link building is done by the creator from their own blog post and involves linking other websites within the content piece.
Building links within a piece serves two purposes.
The first purpose it serves is to link to other blogs and websites. If your website sees traffic and link clicking, viewers will be taken to the other websites page. This positively affects their SEO and gives them what is known as insight to your website.
What insight allows a blogger or curator to do is detect where their page views are linked from. If a bunch of page views link from your website’s article, the fellow blogger will take notice and may contact you for additional support or something cooperative.
The other purpose link building serves is to market your own content. It is always a good idea to link your content page to other content pages within your website. That way your blog gets maximum exposure and may help to retain viewers who have just stumbled upon your website.
4) Get Active, Get Social
Of all the ways to get noticed, this may be the most obvious. Social networking is what people spend most of their online time doing, so being there is important.
Starting with Twitter, use the directories mentioned above (WeFollow and Twellow) and build a following of… followers! From here, it is important to comment on differing activities and build relationships with like-minded individuals. This is also a great place to give the modern “elevator pitch” – a quick, 140 character elevator pitch of an idea that could get you featured somewhere else on the Internet.
All social media networks are a great way to shoot ideas off people. LinkedIn is no exception, as it has a plethora of interest groups. Also, unlike Facebook and Twitter, the entire purpose of utilizing LinkedIn is to build contacts. There is no shame in shamelessly contacting as many people as possible on a connections-based website like LinkedIn.
Get on LinkedIn and start building connections.
Oh Facebook. Facebook is the most permeating of all the social networks. Having a Facebook fan page is recommended.
This fan page can be edited and created through an existing Facebook account, so it is less of a chore to maintain an additional Facebook page than it may initially seem.
It is important with a social network page to not overdo it. The point of social networking is to get people involved without becoming grating or annoying. I cannot begin to tell you how many pages I have blocked or outright unliked simply due to the annoyance of hourly spam updates.
You wouldn’t tell somebody the same story twelve times (unless it was a REALLY REALLY good one). Don’t do it on the online space. It does not matter how many fans you have if they have all blocked your content feed!
Be careful not to spam news feeds or personal walls with content. And get people involved on your social network! Feedback is always wonderful and welcome, positive or negative!
5) Position and Promote
The final way to get noticed is to promote promote promote!
Take all of these sources – other blog sites, guest writing, social media, and social networks – and promote them.
Get people involved.
Let people know why they have to check out your website.
Take every channel you have and do not give up!
And in these channels, makes sure to be yourself and be different. The only way to stay competitive is to advertise yourself in a creative way and to promote that distinction. It is difficult to get around without having something to differentiate what you do.
Come up with a creative name for yourself and emphasize the element of your work that makes you special to others. Positioning yourself as an expert at something is much better than pushing elements that may not be your expertise. There are a million tech and business bloggers out there, but only one Chuck Norris of Marketing, for example.
Whatever it is you are good at, really push that element and do not be afraid to advertise online!
The Ancient Art, Made Modern
Communication and personal marketing have been in existence for years. While the channels were different, the methodology is very much the same.
By reaching out to others and differentiating yourself, you create a platform to get noticed and be sustainable.
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